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The platform is rolling out a updated setting that allows them to reduce the amount of AI-made media appearing in their timelines. This move comes as the company disclosed that it now features more than 1 billion AI-generated clips.

Trial and Implementation

The update is being tested over the next few weeks before a global release. This advancement coincides with a rise in AI-generated material, fueled by emerging video-generation tools.

The Broader AI Trend

Studies have shown that approximately a tenth of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is often illogical or surreal.

Based on user feedback that many people like content made with AI tools, from AI artwork to science explainers, and we aim to give people the ability to adjust the amount of that, depending on their own preferences,” said a company executive.

Volume and Proportions

The platform shared that there are currently over a billion videos on its app labeled as made with AI. In total, more than 100 million pieces of content are uploaded to the service daily, making AI content a relatively small percentage of its overall inventory.

User Control Features

Viewers will be capable of decrease or raise the volume of artificial media they watch by opening the topic control feature in the application and picking AI-made media. Additional categories that can already be controlled under the setting encompass news, clothing, aesthetics, and choreography.

Platform Guidelines

TikTok’s rules require creators to label “realistic” artificially created content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any realistic artificial content that is not labeled can be deleted under its community policies.

Additionally, the platform will from now on add an AI-generated watermark to content created with its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This action is intended to deter users from trying to evade the tagging system.

Educational Initiatives

TikTok is additionally establishing a $2m awareness program for experts and organizations to develop learning resources about ethical AI use. This program will support non-profit groups focused on teaching coding and technology.

Platform Protection

TikTok has supported its content review process, amid debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. TikTok is expected to cut a significant number of roles in its content moderation department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.

A trust and safety lead clarified that human moderation would still have a role, but AI can protect employees by eliminating the most distressing content ahead of it has to be seen by people. The company announced a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its machine learning processes.

We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is why a lot of the machine support is making a difference process content quickly.”